Category Archives: Marvel Now

Darkness Risen

About two years have elapsed since Marvel’s last sales-goosing relaunch of Avengers and X-Men titles. As of this second week in October, 2012, the House of Ideas is at it again. The uneven “Heroic Age” gives way to “Marvel NOW!” and we benefit with the thrilling Uncanny Avengers, a clever mash-up of the two super-teams. [...]

Brand Warfare

Roughly between 1982-1997, X indisputably marked the spot for Marvel Comics. The publisher spun-off as many titles as possible from the core brilliance that was writer Chris Claremont’s Uncanny X-Men. The formula, resulting in New Mutants, X-Factor, X-Men, X-Force and Generation X (to name the most successful), went like this: mutants, feared and hated worldwide [...]