Most of the time wordplay is just that: a diversion. But every once in a while it serves to highlight an idea above and beyond the fun part.
Dorling Kindersley UK, publisher of those great Eyewitness Books my kid loved so much when he was little, has come up with a great little video on The Future of Publishing. It’s palindromic, a couple of steps beyond “Madam, I’m Adam”—a very clever construction, but also a good reminder that there’s more than one way to look at just about everything.
And on the Penguin Blog, a short interview with Zoe Uffindell of Khaki Films, the creative talent behind the video:
It takes a creative professional writer, patience, and several days to achieve something like this—a bit like a huge jigsaw that you have to paint as well as put together! The voice-recording and editing of the text was a case of finding just the right voice, and pacing it right…. It was a delicate house of cards that could have fallen at any time as a result of the addition or removal of a single line of text.